It is amazing that Florida craft beer has been around long enough to where we can see so many breweries going through a complete rebranding. Almost every major brewery in Florida has done it at this point, and I’ve noticed that rebranding tends to skew a bit towards the minimalist.
I absolutely love it, but I do find it interesting. One of those breweries is Fat Point, and a very astute and helpful reader brought them to my attention by commenting on an article I wrote back in 2015 about their Big Boca Ale (Thank you, Jim!).
I rereading the article, I saw a can design that I have not seen in a very long time. Fat Point is one of the many breweries that went through a complete redesign, also adding a few year-round products around into their can line up, such as Hoppin’ Harbor Tropical Pale Ale (Pale Ale, 5.3% ABV).
Listen to the ‘tropical’ in the Tropical Pale Ale descriptor, as it accurately describes the flavors you get in the best way. I was a little concerned that I was going to find a pale ale that was liberally hopped with brutal, citrus hops, but what I received was a remarkably balanced beer, right down the line between Alpha acids and malty breadiness.
There’s a great ‘tourist drink with a little paper umbrella’ feel, with light notes of pineapple and orange mixed into a pillowy biscuit malt. It’s very buoyant, airy, and well worth the can or pack of tall boys.
Plus, I have to mention that rebranding again since the cand design is gorgeous and it reminds me I need to revisit some of the other beers in this Punta Gorda-based brewery.
Hopefully they won’t change the can designs again before I get there.
Drink Florida Craft,
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